The Show Crusher Event Guide is a strategic event planning resource written as a comprehensive event checklist for your modern day marketer managing all types of corporate events, conferences and trade shows. Show Crusher simplifies the planning process by providing a framework for managing “street-level” activities, important steps, and key tasks with details throughout an event.

Organized into Pre-Contract, Pre-Event, During Event, and Post-Event phases, the book helps teams define each objective, evaluate event priorities, establish a planning cadence, and identify the first (of many) steps from a clear starting point.

The accompanying worksheet (.xls) serves as both a project management tool and event budget template, helping teams manage deadlines, ownership, and execution. It also supports attendee planning through event registration, sales alignment, client experience, communications, and coordination of significant milestones leading up to the event.

Built on industry best practices, Show Crusher provides a repeatable system that helps organizations (and individuals) improve performance, reduce risk, and achieve better outcomes for future events.